Perms are officially back, and we’re loving every minute of it. Not the crunchy, tight curls you might remember from the '80s, but modern, wearable texture that suits all kinds of hair types and personal styles. These days, perms are softer, more natural, and completely tailored to the individual.
At Hair Art & Beauty, we’ve noticed a real upswing in perm consultations and requests lately. It’s exciting to see people exploring the potential of texture again. From clients wanting beachy volume through the mid-lengths and ends, to those after more structured curls for a bolder look, the range of styles we can create with perming techniques is greater than ever.
The skills are still strong
While the look of the modern perm has changed, the skills behind it remain just as important. We’re still carefully selecting rods and wrapping techniques based on your hair type and the result you want to achieve. The difference now is in the products we use. They’re gentler, more conditioning, and far better at protecting the health of your hair throughout the process.
Consultation is where it all begins. We look at your hair's current condition, talk through your lifestyle and styling habits, and help you decide what type of curl or wave would suit you best. The goal is always healthy hair, a flattering result, and something that fits with how you like to wear it.
We're seeing a new wave of interest
It’s been so refreshing to see perm requests coming in regularly again. We’ve had people bring in old photos and fresh Pinterest boards, full of soft curls and tousled waves. Some clients want more volume and bounce, others are after a dramatic shape shift, and many just want something low-maintenance and different.
Men are also joining the trend, often choosing a looser curl through the top to add shape and texture. It’s a confident look, and when done properly, it grows out beautifully.
Thinking about it? Let’s talk
If you’ve been toying with the idea of a perm, now’s the perfect time to explore it. Modern perms are customisable, kinder on the hair, and surprisingly easy to style. Whether you’re after big body, defined curls, or a lived-in wave, we’ll guide you through the process and help you choose what works for you.
Book a consultation with us to chat about your options. We love bringing texture to life and helping clients discover just how versatile a perm can be.
