Modern Perms in 2025: Softer, Gentler, and Totally Back in Style

Picture this: you’re yapping on your flip phone to your friend about the new movie Happy Gilmore, pulling on a plaid slip dress for the upcoming Oasis concert. You’d be forgiven for thinking you’d stepped back into the 90s – but no! This is 2025, baby, and one of the decade’s most iconic looks has made a huge comeback: the perm.

But don’t panic. The crunchy, frizzy, over-processed perms of the past are long gone. Thanks to advances in hair technology, today’s modern perms are softer, gentler, and customisable to your unique style.

Why Perms Are Back in 2025

The 90s revival is everywhere – from music and fashion to hair. Just like wide-leg jeans and claw clips, perms have been reimagined for today. A modern perm isn’t about one uniform curl pattern; it’s about creating texture that feels natural, flattering, and easy to wear.

What’s Your Perm Persona?

One of the best parts of perming in 2025 is how flexible the results can be. Our stylists can create:

• Loose wave perm – relaxed movement and body

• Bouncy curl perm – full, glamorous curls

• Tight coil perm – bold, defined spirals

• Root lift perm – volume without a full curl

Whether you want subtle volume or a dramatic transformation, we’ll design a perm tailored to your hair and lifestyle.

Keeping It Real: What to Expect from a Modern Perm

When you search “permed hair” online, you’ll find plenty of AI-generated images and tong-styled curls. Real talk? A perm still requires styling products and care to look its best.

Here’s what you can expect:

• Longevity: Loose wave perms may last 1–2 months. Tighter curls can hold for up to 9 months.

• Root regrowth: Your natural texture grows in at the roots, so you may need touch-ups every 10 weeks.

• Styling: Curls aren’t usually “wash-and-wear” – you’ll want curl creams or mousse for definition.

How to Care for Your Perm

To keep your curls or waves looking their best:

• Use curl-defining products to enhance shape

• Avoid over-washing or heavy heat styling

• Schedule trims to maintain the structure

• Treat your hair with nourishing masks to lock in moisture

How to Start Your Curly Journey

Thinking about adding some curl to your world? It all starts with a perm consultation.

Our 20-minute consultation gives us time to:

• Discuss your desired look

• Assess your current hair type and condition

• Perform a patch test

• Do a test strand if needed

Whether you’re channeling your inner Mariah Carey or craving 90s supermodel bounce, we’ll make sure your perm suits you perfectly.

Book your consultation today and let’s make your hair dreams a reality.

FAQs About Modern Perms

Are perms still in style in 2025?
Absolutely. Perms are one of the biggest 90s trends making a comeback, with a modern twist.

How long does a perm last?
A wave perm can last 1–2 months, while tighter curls may last up to 9 months.

Are modern perms damaging?
Today’s perming solutions are far gentler than in the 90s. With professional application and proper care, your hair stays healthy.

Can I perm coloured or highlighted hair?
Often, yes – but we’ll check your hair’s strength and condition first at your consultation.